SEO enthusiasts know the meaning of SEO and how it works. But it’s not the same as being a ninja in the digital marketing world. If you are tired of chasing the long-term success in SEO, then “shortism” is what you need to learn as part of becoming a digital marketing ninja. According to Bandt, the digital marketing ninjas today prefer to do things in a cheaper but smarter way. Instead of considering using their money on brand and Search Engine Optimization as different sale channels, they use one to enhance the others. Is it possible for your team to achieve this kind of “ninja move” as well? Ninjas are well-known for their swift moves and “elite warrior” character, but there’s still a lot to learn about them. Source: media.licdn.com Is It Time for Your Company to Hire a Digital Marketing Ninja? Coming from the original task of ninjas in the Japanese history as the collector of intelligence to strengthen the warlord’s plans, ninjas in the digital marketing world follow the same path. They investigate to collect and generate data in order to create a powerful force. The purpose and excellent skills of ninjas made them valuable allies and weapon against competitors. To create a “force multiplier” for a brand, digital marketing ninjas combine search and brand. Thinking like a digital marketing ninja, the question that your team should ask is not to debate whether you have to splurge money on search and brand but how can your team make the most of your search intel to force multiply the power of your brand. Digital Marketing Moves Unveiled If you think you can be a ninja, ask yourself this question “Is it enough to just know the value of my brand?” If your answer is “No”, why? For digital marketing ninjas, knowing the value or a brand doesn’t put an end to their job. They have to dig deeper and understand the real role of a brand in the SEO-dominated world. Search is considered as the “great indicator” of intelligence in marketing which helped it to dominate the marketing world. However, the competition for an ad space causes the price per click to soar. The Trick Real digital marketing ninjas don’t separate the search from the brand because they combine them. Instead of spending on search for clicks and leaving it as it is, every click should be used and analyzed to target the brand for great results. This refers to a personalized marketing technique which uses the generated data by search to transmit the brand’s message to the right audience at the right timing. In the end, this leads to influencing the decision of the brand’s target customers. So, what do you think about digital marketing ninjas, are they the next SEO masters? Are you interested in hiring them for your team or you prefer to become one of them? There’s much to learn so don’t forget to drop by our website, coefficientsco.com.
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October 2017
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