Have you ever tried using content marketing for your business? Content marketing is employed by most brands but the rising question is, is it just a traditional advertising that has been repackaged or does it serve its purpose to go beyond traditional advertising? “Content is King” is a phrase used by Bill Gates in 1996 in an essay concerning his company Microsoft. The word content had been associated with brands, which refers to paid for sponsored content to encompass TV commercials, blog posts, web-only films, tweets, and social media posts. Content marketing is a widely known method of creating content intended for distribution, engaging of highly targeted audiences and attracting new customers through backlinks creation. It’s a strategic marketing approach meant to create and distribute consistent, valuable and relevant information to attract and retain a specific audience in order to drive profitable customer action. Content marketing, especially in the B2B context drives traffic to one’s content in order to increase visibility, encourage backlinks for SEO/social shares, generate new customers and optimize a website for long keywords. It’s basically the art of creating distributed communication for the right audience that can result in positive impact of a brand or product by enhancing its reputation and moving prospects in closing a sale. Source: cloudfront.ne
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October 2017
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