With today’s rampant and rigid competition that takes place within the online business industry, content is still considered as the reigning solution for successful brand marketing. How? “Marketing is marketing: what is my business, how do I send my message across, who is my target?” This is a statement given by Patrick Searle, CEO of GetCraft on his interview last July. GetCraft is the leading content marketing network in Southeast Asia that helps brands with their marketing and advertising strategies. As a CEO of a well-known content marketing network, Searle encourages brands in the Philippines to invest on a good piece of content that could attract more viewers and potential revenue. As part of his interview, Searle has shared GetCraft’s market survey report for 2017 which included managers, VP, directors, and C-level marketers across industries. He stated that the digital marketing industry in the Philippines will continue to grow as Internet reach more and more of the country’s population. Social Media Capital of the World
Being the third largest economy in the Southeast Asia, Philippines has managed to strengthen its online purchasing power. Thanks to the country's young population who are highly engaged in social media, it helped businesses to reach for low hanging consumers easier. So as a proof of Filipinos’ fondness in using social media, the country was hailed as the "Social Media Capital of the World" for half of the country’s population became internet users now. Because of the rampant use of mobile internet technology, Searle could no longer deny that the web traffic from mobile today has grown from 31 to 38% while the use of internet on laptop and desktop have dropped from 69 down to 56%. Since most Filipinos prefer using mobile phones today, surveys conducted by marketers have revealed that video is the most effective form of content marketing strategy.
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